To Take the ALS Ice Bucket Challenge Or Not!
All this hype about the ALS Ice Bucket Challenge, is it a good thing or not?
Well, if nothing else, it’s spreading ALS awareness across the country faster than the speed of light and, if nothing else, THAT’S A GOOD THING! But thankfully, that’s not the only thing it’s doing. Americans are a giving people. They always have been a giving people and as of today, Americans participating in the Ice Bucket Challenge phenomenon have inspired unprecedented “giving” to the ALS cause. ALS: Amyotrophic Lateral Sclerosis or more commonly known as Lou Gehrig’s Disease is an attack of the nerve cells in the brain and spinal cord that control voluntary muscle movement. Most people diagnosed with ALS usually die within three to five years from the onset of symptoms.
So, what exactly is the ALS Ice Bucket Challenge? The challenge is this: people make a video of themselves dumping a bucket of ice water over their heads, post it on social media and then challenge three or four friends to do the same within 24-hours or donate $100 to ALS. Here’s the rub: MOST PEOPLE DO BOTH! Or at least they donate some amount. Both of my teenagers took the challenge AND donated $25 each to the ALS Association. Think about that. Think about all these awesome teenagers who are just waiting to be “challenged” on social media by friends and, who might donate about $25 each, to boot!
Give them the opportunity to do good and they will. Add the likes of Jimmy Fallon, LeBron James, Bill Gates, Taylor Swift, NFL players from the NY Giants and over 300,000 NEW DONORS to the ice bucket mix, you end up with millions of dollars, well over $15 million dollars in fact, being donated to the ALS Association as a result of the Ice Bucket Challenge in less than two months! That’s about 14 million dollars more than was raised during the same time period last year.
That, is a good thing!
As a parent, this is the kind of social media craze I WANT my kids to take part in.
In effect, the concept is brilliant. Thanks to 29-year old Pete Frates and his friend Pat Quinn, both of whom have ALS and both of whom are largely responsible for turning the trend viral and into what is now, a mega fund-raiser for this disease.
That’s a good thing.
So go ahead, take the challenge! In fact, I nominate YOU! I double, triple DARE you!
Just want to donate? You can donate on the ALS Association website: HERE
Completely unrelated to the “Challenge” but related in a serendipitous way to this post, I mentioned Lou Gehrig’s Disease in my last post Full Circle. Goodness is perpetuated again.
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